Videos That Explain, Engage, and Actually Get Watched
Most explainer videos are skipped in the first five seconds. Ours are scripted, animated, and produced to hold attention from the first frame to the final call to action — so your message lands every time.
- Who is Imperial Digital HQ
Animation That Makes Complex Things Simple and Simple Things Compelling
An explainer video is not just a visual — it is a conversion tool. The right video on the right page can increase conversion rates, reduce bounce rates, and communicate in 60 seconds what a page of copy takes five minutes to say.
Most businesses either skip video entirely or produce something generic that looks like every other explainer on the internet. Neither works. What works is a video built specifically for your audience, your product, and your conversion goal — with a script that hooks, visuals that clarify, and a clear action at the end.
At Imperial Digital HQ, we handle the full production process — concept, scriptwriting, storyboarding, animation, voiceover, and sound design. Whether you need a 60-second product explainer, a 2D brand story, or a 3D product visualization, we produce video content that earns its place on your site and in your campaigns.
Everything Included in
Your Video Production
One engagement. Script to final delivery — every stage of production handled, every format delivered, every detail refined until the video is right.
Every stage above is included in a single production engagement. Script to delivery — nothing extra, nothing outsourced.
This Is For You If
Your Product Needs to Be Seen to Be Understood
We produce for businesses at every stage — from startups launching their first product to established brands that need video content that actually performs.
Not sure which type of video is right for your goal or where to start? Book a free discovery call and we will map out the concept, style, and script before any commitment is made.
Book a Free Call
01.
Discovery and Brief
We start with a full brief — your product or service, your target audience, the platform the video will live on, and the specific action you want viewers to take at the end. The brief drives every creative decision that follows.
02.
Script and Concept Development
We write the full video script — every word timed, every message sequenced for maximum impact. You review and approve the script before any visual work begins. The concept direction, tone, and visual style are also agreed at this stage.
03.
Storyboard
A full storyboard showing every scene — what appears on screen, when, and how it transitions. You see exactly what the finished video will look like before animation begins.
04.
Voiceover Recording
Professional voiceover recorded to the approved script. You choose from a range of voice styles and accents. The voiceover sets the pace for everything that follows.
05.
Animation and Production
Full animation production — characters, motion graphics, transitions, and visual effects all built to the approved storyboard and synced to the voiceover track.
06.
Sound Design and Final Delivery
Background music, sound effects, and final audio mix added. You receive the finished video in all required formats — web-optimised MP4, high resolution master, and any platform-specific cuts needed.
Why Clients Choose
Imperial Digital HQ
Animation is a commodity. A video that actually converts is not. Here is what separates the work we produce from everything else.
Animation That Changed the Numbers.
A real animation project with a real measurable outcome. Every number is verified and documented.
Animation and Video Questions, Answered Honestly.
Most projects are completed in 3 to 5 weeks from brief to final delivery. Timeline depends on video length, complexity of animation style, and how quickly feedback rounds are completed. Rush timelines are available for time-sensitive campaigns.
For most use cases — homepage, landing page, social media — 60 to 90 seconds is the sweet spot. Long enough to tell the story, short enough to hold attention. For more complex products or onboarding use cases, 2 to 3 minutes is appropriate. We recommend the right length based on your specific goal.
We produce 2D character animation, motion graphics, icon animation, whiteboard animation, and 3D product visualization. The right style depends on your brand, your audience, and the message you are communicating. We recommend a direction as part of the concept phase.
We write the script. Scriptwriting is included in every production — it is the most important part of the process and we do not leave it to clients because a weak script produces a weak video regardless of how good the animation is.
Yes. Subtitles and closed captions are included as standard. Every video we deliver includes a captioned version optimised for social media autoplay and accessibility.
Yes. Source files are included on request. You receive the final video files plus the project source files so the animation can be updated or repurposed in the future without starting from scratch.
Your Product Deserves a Video That Does It Justice
If you have been putting off video because you are not sure where to start or what it should say, that is exactly where we come in. Book a call and we will map out the concept, the script, and the strategy before any commitment is made.