The questions people ask before they hire us.
Answered plainly, including the ones where the answer is no. If yours is not here, ask it on a discovery call and you will get a straight answer.
Working With Imperial
Book a discovery call or send a message. The call is 30 minutes. We use it to understand what you need, whether we can help, and what a scope would have to cover. There is no charge and no pitch.
A core leadership team runs every engagement, supported by vetted specialists assigned by what the work requires. You are told who owns your project before it starts, and that person stays your point of contact.
Yes. Delivery is remote and booking is timezone-aware. We do not maintain offices in every market we serve and we will not pretend otherwise.
One is fine. Most engagements start with a single service. Where two pieces of work genuinely depend on each other we will say so and scope them together, but we do not bundle to inflate a price.
Then we will tell you that on the call, and what has to be in place first. Selling you an engagement you cannot use costs us more than it earns.
Pricing and Payments
Every engagement is scoped around the work required. After an initial consultation we provide a clear written scope, timeline and price before work begins. We do not publish starting prices, because the same service name can describe two jobs an order of magnitude apart.
Pages and integrations, research and application complexity, animation length, the number of workflows and CRM requirements, campaign volume, how many review rounds you want, and the deadline. A short deadline is a real cost.
A 50% deposit before work begins, the balance on or before final delivery. Retainers are invoiced monthly. Pricing is in US dollars. Nothing is billed that you have not agreed to in writing first.
No. We are paid for the work we do, not out of funding you may or may not receive. Several funders prohibit that arrangement anyway.
Timelines
The timeline is confirmed in your written scope before work begins, against your actual deadline and what the work involves. We do not publish blanket turnaround promises, because a promise made before reading the brief is not worth much.
Sometimes. It depends on the work and how much runway is left, including anything that depends on a third party. We would rather decline than accept a deadline we cannot responsibly meet.
Waiting on inputs and approvals, almost always. Naming who signs off, and when they are available, before the schedule is agreed removes most of it.
Revisions and Ownership
Structured review and the agreed revision rounds are included before final handoff. The number is set in your scope so both sides know where the work ends. Changes beyond the agreed scope are priced in a written amendment.
You do, on full payment. Intellectual property in the deliverables is assigned to you. Third-party assets such as fonts, stock imagery, plugins and platform subscriptions are licensed on their own terms, which we name at handover.
The final files, the documentation needed to run what we built, and where the scope includes it, a handover session with the people who will own it.
Confidentiality
Yes. An NDA is available before confidential materials are shared, at no charge. Ask and you will have it the same day.
Only with your consent. We track permission separately for your name, your logo, a testimonial, any photograph and each individual exhibit. General permission to name you is not permission to publish your documents.
Not through the public contact form. Establish fit first, then we will arrange suitable transfer with an NDA in place.
Government Contracting
No. Nobody can. The award decision belongs to the buyer. What we control is whether your response answers the solicitation, meets every mandatory requirement, and presents your capability credibly.
Yes, and we would rather do that than write a response to a pursuit you should decline. Send the public solicitation link and the due date and we will assess fit before anything is scoped.
Both. State, local and education buyers run different processes from federal ones, with their own portals and requirements, and we scope for the one you are actually pursuing.
Yes. Registration and the Unique Entity ID are free through SAM.gov. Our fee is for the assistance with the process, never for the registration itself, and we say so plainly because some providers do not.
It depends on the volumes required and the days remaining. We will give you an honest read after looking at the solicitation rather than a yes on the phone.
Yes, and it matters. An amendment can change the instructions, the criteria, the due date or the requirement itself. Each one gets a pass through the compliance matrix so affected sections are revisited.
Yes. One to two pages answering the questions a federal buyer asks before an award: what you do, what you have done, your codes and certifications, and how to contact you.
Grants and Funding
No. Funders decide funding. We make sure you apply to programmes you are genuinely eligible for, with the records assembled and the narrative written against the published criteria.
Whether the documents, figures and decisions a funder will ask for exist in a form you can hand over. Governing documents, financial records, a costed project, named owners. Readiness is usually the bottleneck, not the writing.
Research identifies and qualifies programmes you can apply to. Writing develops a specific application to one of them. Writing to the wrong programme costs you twice, so research usually comes first.
Sometimes, and it depends heavily on the programme and the project. Several routes fund community use of a building but restrict or exclude space used for worship. We establish that before anything is written.
Typically your governing documents, registration record, board list, recent financial statements, a costed project scope, and whatever the specific programme names. The readiness review produces the list for your situation.
Yes, and that is its own engagement. A readiness review is a different scope from an application, priced differently, and conflating them is how organizations pay application rates for document-gathering.
Websites and SEO
Whichever fits the job and the people who will maintain it. A platform your team cannot update is a liability regardless of how well it launches.
A redesign can remove the things stopping people from acting. Visual change on its own does not establish an increase, and we will not quote you a percentage before we have measured anything.
Both. Technical and on-page work, local visibility, internal linking, and the content structure behind it. What we do not do is promise a ranking position, because nobody controls that.
We design against WCAG 2.2 AA: contrast, visible keyboard focus, persistent labels, adequate targets, layouts that reflow. A formal audit is a separate engagement and we will say so rather than imply one happened.
Your scope names the support period and what it covers. Beyond that, maintenance is a separate retainer. Either way you get the documentation to run it yourself.
Automation and CRM
HubSpot most often, and others where you already hold a subscription. Before any platform work is scoped we check what your current plan actually permits, because a tool listing a capability is not the same as your account having it.
Yes, for cross-system work where a native CRM workflow cannot reach. Which tool runs a given step is a design decision we make with you, not a preference we impose.
That is most of the work. Website to CRM, forms, APIs, webhooks, data synchronization, with the data mapping and the error and retry behavior defined before anything is switched on.
It can draft, triage and classify. Whether it sends without a person looking is your call, and we will tell you where we think that line should sit for your business.
Anywhere a wrong answer costs you a client or a contract. Every workflow we build names its review points explicitly rather than leaving them implied.
Named in the scope before we build. You receive a runbook covering how each workflow behaves and how to change it, plus a handover session with whoever will own it.
A person is alerted. We do not build processes that fail silently, and a failed run that nobody sees is worse than the manual step it replaced.
Business Strategy
The model and how it earns, target markets, the operating roadmap, assumptions stated as assumptions, risks, and the measures you would use to know it is working. Written so a lender, a partner or a buyer can assess it.
The plan is the deliverable. Implementation planning, measurement design and government-market entry work are scoped alongside it where you want them.
Yes. It asks a business to state things a private-sector plan leaves implicit: how you price, how you staff against work you have not won, what you will not bid on, and what happens when a contract ends.
We build the model and the structure around it, with the assumptions written down as assumptions. The numbers going in are yours, and a projection built on figures we invented would be worth nothing to a lender.
We work back from the decision you need to make. A measure nobody acts on is overhead, so each one gets an owner, a definition and a source before it goes into a framework.
Yes. Target-market analysis, positioning and go-to-market planning are part of the strategy work. Where the honest answer is that a market is not worth entering yet, that is in the deliverable too.
No. A plan is what you operate from; a deck is what you present. They draw on the same facts and they are written for different readers, so we scope them separately.
Brand and Creative
The identity system and the files to use it: marks, typography, color, and the guidelines that keep it consistent once we are no longer in the room. Collateral and social assets are scoped alongside where you need them.
Yes. 2D and 3D, product and architectural visualization, from storyboard through to final files. Length and complexity are the main cost drivers, so we scope against a defined runtime.
The deliverables are assigned to you on full payment. Licensed fonts, stock and third-party assets carry their own terms, which we name at handover so nothing surprises you later.
Working files and export-ready versions in the formats your team and your printers need, plus the guidelines that say how to use them. Not a single flattened logo and good luck.
The number is set in your scope, along with the revision rounds. We would rather present two directions we can defend than six we cannot.
Often that is the better answer. An identity that people already recognize is an asset, and the useful work is frequently tightening it rather than starting again.
Runtime and complexity drive it more than anything else, which is why we scope against a defined length. The timeline is confirmed in your written scope before work begins.
Email and Outreach
No. It is an acquisition system: lead research, segmentation, domain and sending setup, deliverability, the sequences, CRM integration, reply classification and escalation to a person. The copy is one part of it.
Deliverability is something we work at, not something anyone guarantees. Domain setup, authentication, sending reputation and list quality all matter, and we will tell you when a list is the problem.
We report sends, delivery, replies and the meetings that come from them, with the population and period stated. We do not quote you an industry return figure, because self-reported survey averages do not predict your campaign.
Still deciding?
Bring the question to a call. If we are not the right fit, we will tell you that too.