ImperialA business plan built for entry into the government market.
CoCREATE SolutionsBusiness Planning & Growth Strategy
Operating roadmap
The challenge
A staffing and workforce business was positioning itself for the government market. That market asks a business to state things a private-sector plan can leave implicit: how it prices, how it staffs against a requirement it has not yet won, what it will not bid on, and what happens if a contract ends.
What we did and delivered
Work performed
- Business planning.
- Staffing, talent acquisition and executive-search positioning.
- Workforce, career and training service definition.
- Revenue model and target market work.
- Government-market positioning.
- Risk and growth strategy.
Deliverables
- A business-model summary covering the service lines and the revenue model.
- Workforce and talent strategy material.
- Target-market and government-market positioning.
- A risk and growth framework with its assumptions stated.
The outcome
We built the plan they took into the government market: the service lines, the revenue model, the buyers worth targeting, and the risks that come with entering it.
What they have won since is theirs to tell.
Evidence: Our project records and the scope CoCREATE gave us.
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